Podcasting is one of the fastest-growing platforms for reaching online audiences. And with 80 percent of listeners tuning in for almost an entire program on average (Podcast Insights), podcasting could be the silver bullet for combating short attention spans. In this mini-session, we’ll discuss how to decide whether podcasting is right for your brand, where to get started and routes to sponsorship.
* How to determine if podcasting is a fit for your brand
* How to start a podcast
* How to upload and distribute your podcast
* Why investing in equipment and software is important
* How to start getting sponsors
* How to build an audience