The Google Search Engine Optimization Guide

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Google SEO Guide

This Google Search Engine Optimization Guide will help you discover how to rank your website and/or your Client’s websites on the first page of Google.

You probably have asked yourself, “how to do Google search engine optimization“?

I will give you all the tips and techniques for optimizing SEO for Google.

This is ultimately what I have learned in my experience as a Digital Marketing Expert.

If the idea of dominating your competitors on Google is appealing to you, then you’ll be jazzed to read this 6-step proven SEO guide. But let’s start with some basics.

Let’s get started with the basics of how to do Google search engine optimization

Who is Google?

Google is the tech giant known best for its tireless efforts to keep track of all the information contained in more than one billion websites on the world wide web and its ability to serve up what you’re looking for when you conduct an online query using its search engine.

Google uses its algorithm to give you the top 10 search results based on your web history, search intent and page rank, followed by many more pages of results.

For any person or company who wants to be found online, getting your website to appear on that first page of results of a Google search results is the Holy Grail. 

The good news is that YOU can totally do this. But I’m not saying it will be easy!

Just like anything else worth pursuing, it will take time to achieve a top-10 ranking on that highly coveted first page of Google search results, which is where 96% of clicks occur on Google.

I’ve combined my own experiences with many hours of research to present the best information possible in this Google Search Engine Optimization Guide.

With the knowledge, it contains, you can avoid wasting years of trial-and-error to see “what works,” along with all the courses, conferences, and webinars I’ve attended.

See? I’ve already done most of the heavy lifting for you – all you have to do is put the plan into action! Ready to dive in and get results?

Your first step is understanding how Google Search works.

Here is how the Google search engine works:

Understanding how Google Search works

Google Search Process Front End

A person enters the keyword or phrase into the Google search box.

Person Enters Keyword in Google Search

Google analyzes pages on the web and selects the top results for keyword or phrase being searched, using its search engine algorithms to determine how to rank the results.

Google Search Process Back End

The person who searched sees the top 10 websites on the first page of results from Google for the search terms entered.

These search results are filtered dependent on:

  1. Search query entered
  2. Search history
  3. Location
Search Engine Results For Searcher

Search Engine Optimization has changed completely due to Google’s algorithm changes. Google changed their algorithm 800 times last year.

An example of how SEO has changed is, 2 people can be in the same office searching the same keyword and get completely different results.

Now, do you see why SEO is so important? Let’s learn about SEO…

What is Google Search Engine Optimization (SEO)?

Google Search engine optimization (SEO) is the art and science of increasing traffic to a website by helping it rank higher in organic (meaning non-paid) search results.

Google SEO optimization consists of…

  1. On-Page SEO
  2. Off-Page SEO

I’ve included other factors that I personally think are important for you to create unique content and delivery. Here’s a visual of what SEO is:

SEO Diagram

Now that you have the basics of Google search engine optimization.

Here are the proven strategies for Google’s Search Engine Optimization that will get you the results you want.

Step 1: Writing your Content for the Search Engines

Search engine issue #1: Content confusion with Google search intent. Most people just don’t understand how search works. The way their content is written does not match the intent of the person who searched. How do you get search engines to understand what your website is about?

Here’s what you do:

Search engine Solution #1:

You have to write your content to match up to the way people are searching for it! Think about your content as an answer to a question for someone who is searching.

Before writing my content here’s what I do:

  1. I use SEMRush.com to conduct Keyword Research Gap analysis against my competitors.

2. Then, I figure out my focus keyword, that matches what I want to write about.

3. After that, I find variants or similar phrases (synonyms) that will help describe my focus keyword.

Here are the keywords and SEO strategy for my home page.

Keyword Research Variations

As you can see from the image above. My focus keyword is “digital marketing expert”.

My goal is to make myself the subject matter expert as a digital marketer. As you can see from this article, I am teaching “how to become a digital marketing expert“.

So, I want to use “how to become a digital marketing expert” so when Google crawls my site it is clear that I am the digital marketing expert that will teach digital marketing techniques to people who want to become digital marketers.

Now, let’s move on to the next Google Search Optimization technique.

Step 2: Fixing website speed

Search engine issue #2: Mobile sites takes 22 seconds to load. According to Google’s latest research, the time it takes to load the average mobile landing page is 22 seconds. Over 53% of website visits are abandoned if a mobile site takes longer than three seconds to load!

So here is your next Google Search Engine solution:

Search engine solution #2: Use image compressing software to compress image file sizes. Use software like Compressor.io or TinyPNG.com to compress your website images.

Here’s an image I compressed and reduced the file size by 71%:

Image Compression SEO

Now onto the fun part. Figuring out what your competitors are doing to rank on the first page of Google.

Step 3: Analyzing Your Competitors

If you’re not analyzing your competitors for your top keyword phrases, you’re missing out on vital information crucial to your success. Whatever it is you’re trying to achieve, someone else has probably already done it.

Search engine issue #3: Not knowing what works. Find the top 3 sites in a search on your main keywords and copy what they’re doing! They’ve already achieved what you want, so use them as a model for what you need to be doing with your SEO efforts.

After all, why re-invent the wheel?

Figure out what Google likes and do more of it, without letting your content feel forced or spammy.

So here is how it is done..

Search engine solution #3: Use SEOToolSet.com software. Do keyword research and find your top 3 keyword phrases.

Search on Google and use the Multipage analyzer to see how frequent your competitors use the keyword in the meta title, meta description, meta keyword, headings, alt text, and first 200 words.

Here is a screenshot of the top competitors for my real estate business in the Dominican Republic:

Competitor Research

You are doing great! Now, let’s move onto optimizing your content for search engines.

Step 4: Optimizing your content for the Google Search Engine

When someone is searching on Google, they have a specific intent for searching.

Google uses its algorithms and spiders to call up related pages from the web.

Then it ranks the pages to determine who is a subject matter expert for that keyword or phrase.

This could be you!

But if you’re confused about the main purpose of your website, chances are good that Google will feel the same way about it and achieving that top-10 ranking will exclude you.

There’s no substitute for being crystal clear about the purpose and intent of your website so that Google can match it up with searches whose intent is to find information like yours.

Search engine issue #4: Confusion between providing information or selling products and services.

Search engine solution #4: What is your website about? Is your website an informational site? Or is your website focused on selling products or services? Get clear about this and write your content to match the intent. Here is a tool I use that helps me answer questions that the search query intent is asking. When someone searches on Google, they are looking for answers to their questions.

Below you will see a visual of AnswerThePublic.com. I use this tool to help me think of questions someone might ask when searching for a topic on Google.

Optimizing Content For Search

Let’s use you as an example. If you found my site through Google Search you probably typed in something like “how to google search optimization.”

Here is another  visual of a set of questions you might want to include in your content:

How To Answer Google Search Questions

From the above example, I’d use phrases like “how search engine optimization is done” or “how does google search engine optimization work”.

In order to write great content that Google’s Search Engine will love you will need supporting phrases to help support your content. Let’s move on to my favorite, link building…

Step 5: Link Building Strategies

What is link building or backlinks exactly? Here is a visual guide to what backlinks are and how backlinks or link building works:

What Are Backlinks

Search engine issue #5: Not knowing how to build quality links. Here are the common types of link building:

  1. Auto-submitted links
  2. Paid/compensated links
  3. Blog commenting
  4. Guest posting

Here is what you should be doing to build quality links back to your website:

Search engine solution #5: The only way to build quality backlinks is by creating great content on your website. Here are some of the examples of what to use to create engaging quality content:

  1. Infographics
  2. How to guides
  3. Contests
  4. Press releases

Now let’s move along with Analytics…

Step 6: Understanding behavior on your website through Google Analytics

Search engine issue #6: You know what they say, “If you can’t measure it, you can’t improve it.” In Search Engine Optimization measurement is critical to success. Most SEO’s and companies just don’t know what key performance indicators to measure when looking at Google Analytics.

Most SEO companies will give their Clients crazy reports that they simply don’t understand.

Below you will see the basics of how many unique users visited your website within the time frame you select.

You will also see the bounce rate and session duration.

Now let me simplify the information you see below.

Search engine solution #6: User is simple. It is the number of unique users that visited your site within a given time.

Google Analytics gives you the ability to change the number of days so you can compare your website traffic.

Then, in the next column is bounce rate. According to SEOHermit.com, “Bounce rate is the percentage of visitors that open a website and leave before spending an amount of time that is deemed significant by the Google search engine.”

According to Neil Patel, here are the 13 ways to fixing your bounce rate:

  1. Improve Your Content’s Readability
  2. Avoid Popups – Don’t Disrupt the UX
  3. Create a Compelling Call-to-Action
  4. Improve Your Brand Storytelling
  5. Keep Your Blog Fresh With the Right Content
  6. Target Keywords With High-Value Traffic
  7. Attract the Right Visitors
  8. Write Attractive Meta Descriptions for Search Users
  9. Create Multiple Landing Pages for High-Volume Keywords
  10. Speed Up Your Page Load Time
  11. Set External Links to Open in New Windows
  12. Make Your Site Mobile-Friendly
  13. Show Credibility
Bounce Rate Average Time On Site Google Analytics

Now the ball is in your court! What are you going to do with the Google Search Engine Optimization (SEO) strategies I worked so hard to provide you? Take the next step to testing out the information I provided you above.

Here’s what I suggest… Join my team and I for a live Q&A session.

Yes, completely free! Why?

Because I want SEO to make sense to you. It took me years to figure out SEO. Now, that I clearly see what SEO is and how to naturally and organically rank websites I want to pay it forward!